Greetings from the Gulf Coast of Florida.

We are husband & wife Brian & Kim Jones, two Gulf Coast Love Birds falling in love over 30 years ago. And never in our wildest of dreams, would we have imagined that our journey would lead us to partnering in business together.

Born in raised in Florida, we are all about Faith, Family, Freedom and the sunshine state of Florida, which we call home. Our roots are surely strong here, and that continues with our business and our roots stand strong in all aspects of our Boutique Gift Shoppe. From partnering with the most amazing artisans to providing the utmost in southern hospitality to our beloved customers.

We aim to provide you with a wide range of unique premium tees, accessories, home decor and outdoor items that evoke a sense of relaxation, adventure and fun. All of our products are curated by us and are made by hand in small batches from Florida & around the world.

We are truly happy that you have found us, and Thank You so more much for visiting!

Warmest Wishes,
- Kim & Brian

Let us be your haven of unique finds from Florida & around the world

Step into our virtual oasis and immerse yourself in a sea of stylish tees, jewelry, accessories and home decor all handmade in small batches

frequently asked

We partner with artisans from Florida & around the world bringing you unique handmade jewelry, home decor, drinkware and more, all which are made by hand in small batches. Our offerings also include small batch premium graphic tees, most of which are designed in house by us and printed by our partner in Clearwater, FL.

Yes. At the current moment we are an online Shoppe only. However, we do plan on Popping Up around town in 2024!

Brings to mind the beauty and diversity of Florida’s stunning coastal ecosystems, representing adventure, exploration, and a connection to it’s aqua wonders. It conveys a sense of discovery as well as excitement.

Represents tranquility, relaxation, and harmony with our natural surroundings. It symbolizes the laid-back Florida lifestyle, where family
& friends can unwind, relax and enjoy Florida’s vast wilderness.

Together, Reef & Willow encapsulates the unique essence of our brand. They embody the perfect balance between thrill and serenity, energy and calmness – along with the allure, beauty, and magnetism of the Florida lifestyle we hope to bring.

We want you to be completely satisfied with your purchase, which is why we offer a 30-day return policy for any unopened and unused products. Please see our website for full details.

We accept all major credit cards and PayPal.


We offer complimentary 2 Day Shipping on all orders $100+. On any order under $100, we split the shipping with you. You pay $5, that’s it!

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